Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting)but are stuck in a project world.
We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. Learn to shift from a project mindset to a continuous mindset.
In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the newly released book Continuous Discovery Habits and blogs at ProductTalk.org.