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DTSTAMP:20260415T155700Z
SUMMARY:Steve Jobs
DESCRIPTION:He died October 11, 2011 Ten Years Ago and we lost a visio
 nary\r\nhttps://en.wikipedia.org/wiki/Steve_Jobs\r\nWhat Jobs Really T
 hought About Research\r\nJobs’ thoughts about market research: (Walt
 er Issacson’s biography)\r\n\r\nIn 1982 the Mac team, “thought the
 y should do market research to see what customers wanted. ‘No,’ [J
 obs] replied, ‘because customers don’t know what they want until w
 e’ve shown them.’”\r\n“When he unveiled the Macintosh, a repor
 ter asked Jobs what type of market research he had done. Jobs responde
 d , ‘Did Alexander Graham Bell do any market research before he inve
 nted the phone?’”\r\nJobs: “Some people say, ‘Give customers w
 hat they want.’ That’s not my approach. We figure out what they’
 re going to want before they do. Henry Ford once said, ‘If I’d ask
 ed customers what they wanted, they would have told me, “A faster ho
 rse!”\r\n\r\nMarket Research that Jobs Agreed With\r\nFirst, spend t
 ime understanding and gaining insights into customers' needs.\r\nNever
  ask “What should we develop to make your life easier?” Get into t
 heir shoes. He saw that people wanted easy computers and they loved mu
 sic and understood how people engaged with technology. He used himself
  as a “focus group of one”\r\n\r\nFord’s customers didn’t say 
 that they wanted a “safer” horse or a “more comfortable” horse
 . They said that they wanted a faster horse. They were perfectly clear
  about what they wanted: speed\r\n\r\n \r\n Customer feedback on ideas
  helps you refine your product.\r\n\r\nand is what the Apple team does
  every day.\r\n\r\nFocus on People, Not Numbers\r\n>Nearly every kind 
 of consumer research generates numbers. Use numbers to uncover insight
 s.\r\n\r\nNever Conduct Research to “Validate”\r\nWhat people usua
 lly mean when they use the “v-word” is: “We know we have a winne
 r, but someone higher wants to see some proof.”\r\n\r\nResearch Must
  Drive Action, Not Delay Decisions\r\n“Let’s get some more researc
 h…” has become the classic delay to progress and can postpone hard
  decisions. Research should be a driver of decisions and progress.\r\n
 \r\n\r\nConclusion\r\nDon’t believe in market research - it’s prob
 ably an internalized bias and you are just using Steve Jobs success to
  justify this belief.\r\n\r\nhttps://medium.com/@mktgwithmeaning/that-
 steve-jobs-research-quote-should-rip-e8f3335ec66\r\n \r\n \n\nFor mo
 re information visit https://agilephilly.ning.com/events/steve-jobs
DTSTART;TZID=America/Anguilla:20211011T000000
DTEND;TZID=America/Anguilla:20211011T235900
CATEGORIES:historical
LOCATION:California
WEBSITE:https://en.wikipedia.org/wiki/Steve_Jobs
URL:https://en.wikipedia.org/wiki/Steve_Jobs
CONTACT:
ORGANIZER:
ATTACH;FMTTYPE="image/jpeg":https://storage.ning.com/topology/rest/1.0
 /file/get/3837834246?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="John Vor
 is, Lead Coordinator":https://agilephilly.ning.com/profile/JohnVoris
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